AdventureQuest (also referred to by its website name BattleOn or abbreviated to AQ) is an online flash based single-player RPG developed by Artix Entertainment in 2002. As of June 14, 2010, aq.battleon.com, the game’s hosting website, and www.battleon.com, the game’s homepage, have an Alexa rating of 3,041. As of June 18, 2009, Battleon.com currently holds a database of more than 65 million users. A one time “guardianship” fee was introduced in 2003, allowing the player to access more game content. Ownership of the game transferred to the newly-formed Artix Entertainment in 2004, and a server population cap was added for non-Guardian players in May of that year. In 2005 a microtransaction system was put into place. In response to criticism that server restrictions made logging on for non paying customers extremely hard, in October 2006 Artix Entertainment introduced a server in which a player could log on at anytime but had a tight level limit.
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